{"id":290,"date":"2025-08-13T09:18:52","date_gmt":"2025-08-13T09:18:52","guid":{"rendered":"https:\/\/7ransforma7ions.com\/?page_id=290"},"modified":"2025-08-13T15:01:02","modified_gmt":"2025-08-13T15:01:02","slug":"performance-marketing","status":"publish","type":"page","link":"https:\/\/7ransforma7ions.com\/?page_id=290","title":{"rendered":"Performance marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb&#8211;et_global_heading_font||||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: center;\"><b>Comment augmenter votre Performance Marketing <\/b><span>?<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||1px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#000000&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb63%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||13px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb19px\u00a0\u00bb max_width=\u00a0\u00bb87%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">3 questions auxquelles TOUS les dirigeants devraient savoir r\u00e9pondre :<\/p>\n<p style=\"text-align: center;\"><span>\u2192<\/span><span><i> Comment segmenter mon march\u00e9 pour en r\u00e9v\u00e9ler et en comprendre la structure ?<\/i><i><\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span>\u2192<\/span><span><i> Comment s\u00e9lectionner les segments les plus attractifs et les plus prometteurs pour mon entreprise?<\/i><i><\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span>\u2192<\/span><span><i> Comment me positionner et me diff\u00e9rencier parfaitement de mes concurrents pour g\u00e9n\u00e9rer plus de prospects?<\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span>Mais vous ne savez pas \u00ab\u00a0PAR O\u00d9 COMMENCER\u00a0\u00bb\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span>Vous ne savez toujours pas \u00ab\u00a0QUOI FAIRE\u00a0\u00bb et, en toute humilit\u00e9, vous ne savez pas vraiment \u00ab\u00a0COMMENT FAIRE\u00a0\u00bb\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span><b>Bref, vous perdez un temps pr\u00e9cieux alors que vos concurrents occupent le terrain avec clart\u00e9.<\/b><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#000000&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb63%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/7ransforma7ions.com\/wp-content\/uploads\/2025\/08\/Design-sans-titre-2.png\u00a0\u00bb title_text=\u00a0\u00bbDesign sans titre-2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb443px\u00a0\u00bb custom_padding=\u00a0\u00bb|||16px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb background_color=\u00a0\u00bb#9c1951&Prime; width=\u00a0\u00bb85%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|29px||29px|false|true\u00a0\u00bb custom_padding=\u00a0\u00bb26px|21px|26px|21px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|310px|310px|310px|310px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div style=\"text-align: center;\">\n<p><span>Vous cherchez des conseils, de la formation ou un accompagnement qui s\u2019appuient sur les fondamentaux du Marketing Strat\u00e9gique et du Marketing Produit? Vous avez raison, les intuitions sont parfois bonnes, mais elles ont leurs limites !<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/7ransforma7ions.com\/wp-content\/uploads\/2025\/08\/2-1.png\u00a0\u00bb title_text=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb13px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb background_color=\u00a0\u00bb#9c1951&Prime; width=\u00a0\u00bb85%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|29px||29px|false|true\u00a0\u00bb custom_padding=\u00a0\u00bb8px|21px|8px|21px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|310px|310px|310px|310px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div style=\"text-align: center;\">\n<p>Marketing strat\u00e9gique, marketing produit, marketing communication<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span><b>Construire des Piliers solides<\/b>: votre vision, votre mission, vos valeurs et l\u2019analyse de votre march\u00e9 cible\u2026<\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><b>Elaborer votre Proposition de Valeur<\/b>: votre positionnement, votre marque, votre promesse client\u2026<\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><b>Structurer votre offre<\/b>: votre marketing mix, vos avantages comp\u00e9titifs, votre strat\u00e9gie de prix\u2026<\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><b>Attirer les meilleurs prospects<\/b>: votre strat\u00e9gie de communication, l\u2019attractivit\u00e9 de vos messages, votre parcours client&#8230;<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#000000&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb62%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb28fe719-a00e-4df2-a333-47db083209d6&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4><span><b>Vous souhaitez am\u00e9liorer votre performance marketing :<\/b><b><\/b><\/span><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFeatures\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb4px|||||\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb4px|auto||auto||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-ee89fd9f-afc5-4939-817c-0a17ac90288c\u00a0\u00bb custom_padding=\u00a0\u00bb40px|40px|40px|40px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-ee89fd9f-afc5-4939-817c-0a17ac90288c%22:%91%22background_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_icon font_icon=\u00a0\u00bb&#x55;||divi||400&Prime; icon_color=\u00a0\u00bb#000000&Prime; icon_width=\u00a0\u00bb74px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_icon][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb428121db-d4f6-4079-a23c-a9ff169019af\u00a0\u00bb header_4_font_size=\u00a0\u00bb16px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4><span><b>D\u00e9couvrez et maitriser les concepts fondamentaux du marketing strat\u00e9gique<\/b><b><\/b><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span>\u2713 <\/span><span><\/span><span>Segmenter votre march\u00e9 de fa\u00e7on rigoureuse, mais surtout utile pour vous<\/span><\/p>\n<p><span>\u2713 <\/span><span>Mesurer objectivement l\u2019intensit\u00e9 des besoins de vos clients\/prospects pour \u00e9viter les d\u00e9convenues de l\u2019intuition<\/span><\/p>\n<p><span>\u2713 <\/span><span>Cibler avec r\u00e9alisme les segments les plus attractifs pour votre entreprise, aujourd\u2019hui et demain<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span>\u2713 <\/span><span>Positionner votre entreprise de fa\u00e7on limpide vis-\u00e0-vis de vos concurrents pour faciliter la prise de d\u00e9cision de vos prospects<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-a13652f3-2793-4cb6-9d99-526eb1549d6a\u00a0\u00bb custom_padding=\u00a0\u00bb40px|40px|40px|40px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-a13652f3-2793-4cb6-9d99-526eb1549d6a%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_icon font_icon=\u00a0\u00bb&#x66;||divi||400&Prime; icon_color=\u00a0\u00bb#000000&Prime; icon_width=\u00a0\u00bb74px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_icon][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb428121db-d4f6-4079-a23c-a9ff169019af\u00a0\u00bb header_4_font_size=\u00a0\u00bb16px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|-26px||-26px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4><span><b>D\u00e9couvrez et maitrisez les concepts fondamentaux du marketing produit<\/b><b><\/b><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span>\u2713 <\/span><span><\/span><span>D\u00e9finir les attributs de votre marque pour la rendre lisible, forte et coh\u00e9rente<\/span><\/p>\n<p><span>\u2713 <\/span><span>Elaborer les trois formes de votre marketing mix pour vous extraire d\u2019une logique uniquement \u00ab\u00a0produit\u00a0\u00bb<\/span><\/p>\n<p><span>\u2713 <\/span><span>Mesurer objectivement et am\u00e9liorez l\u2019attractivit\u00e9 de votre offre pour la rendre \u00ab\u00a0irr\u00e9sistible\u00a0\u00bb<\/span><\/p>\n<p><span>\u2713 <\/span><span>Analyser le paysage comp\u00e9titif et la dynamique des forces de votre march\u00e9 pour anticiper ses \u00e9volutions<\/span><\/p>\n<p><span>\u2713 <\/span><span>D\u00e9velopper de nouveaux avantages comp\u00e9titifs pour renforcer encore votre diff\u00e9rence<\/span><\/p>\n<p><span>\u2713 I<\/span><span>maginer et comparez les diverses strat\u00e9gies de croissance pour choisir la bonne<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; 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